"What is not well understood is the difference between water conservation and water efficiency. Conservation is like telling a motorist there is a shortage of fuel so he or she has to take fewer trips, whereas efficiency is like encouraging motorists to buy more fuel-efficient cars. In our view, water efficiency is the ethic we must embrace. Water conservation, on the other hand, is something we must do when there is a limited water supply. Extending the emergency regulations only perpetuates this fiction."
METAMIA is a free database of analogy and metaphor. Anyone can contribute or search. The subject matter can be anything. Science is popular, but poetry is encouraged. The goal is to integrate our fluid muses with the stark literalism of a relational database. Metamia is like a girdle for your muses, a cognitive girdle.