"Tabloid journalism is like sugar - we don't know how much were consuming, most of us probably consume too much, we're surrounded by it and it tastes great," he said in a session called 'Tabloid Takeover: How the Daily Mail Won' at SXSW.
METAMIA is a free database of analogy and metaphor. Anyone can contribute or search. The subject matter can be anything. Science is popular, but poetry is encouraged. The goal is to integrate our fluid muses with the stark literalism of a relational database. Metamia is like a girdle for your muses, a cognitive girdle.