magnetic moment
"Dynamics of the magnetic moment. A magnetic moment is like a spinning top, which is driven by the local effective magnetic field and subject to damping"
The magnetic moment (or magnetic dipole moment) is a vector. The direction of the magnetic moment is the direction of the area of the loop as defined by the right-hand rule. Curl the fingers of your right hand in the direction of the current flow. Your thumb points into the direction of the magnetic moment.

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