The halo effect can be taken in both negative and positive aspects. Picture this. A consumer is like a high school plastic (the totally awesome social divas from Mean Girls). When it comes to shopping, all they want to do is find the perfect product that makes their lives better and make them totally happy! Now, if a consumer buys the product and happens to like it, it thinks, "hey, this product is totally awesome. This company must make other awesome products too!"
METAMIA is a free database of analogy and metaphor. Anyone can contribute or search. The subject matter can be anything. Science is popular, but poetry is encouraged. The goal is to integrate our fluid muses with the stark literalism of a relational database. Metamia is like a girdle for your muses, a cognitive girdle.