a: Company name in the possessive form ~
b: having a movie camera tilted down
What: "In our last tune-up, we explained how using your company name in the possessive form is like having a movie camera tilted down at its subject. It makes the subject appear less important because the viewer can "look down" upon it. This is what happens when we use the phrase, "Palm's world-class ease of use.""
Useful?
Writer: Eric Rosen
LCC:
Where:
Date: Oct 14 2013 8:55 PM
# 4040 Critique Analogy