Marketing As Debt

a: Marketing ~
b: debt

What: Marketing is debt. Currently, I'm taking a marketing class. It's surprising the amount of jargon and verbose speech that the marketing types use. Forty words are used when 15 will probably get the message across. I guess that is why there is often so much tension between the technical people and the marketing people. This probably occurs in all industries , especially software and pharmaceuticals. The technical people think the marking people are useless. The markers think the technical people just don't get it. As with many things, like debt,a little marketing goes a long way, if used in the rigtht place and the right time. There should be enough applied to raise awareness of a product. It's like debt in that sense. a little bit will help promote and grow and business, while too much without tending to the substance of the business, will not help much.

Writer: LucyG
Where: Reference Link Has Evaporated
Date: Feb 1 2012 2:47 PM

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