"Think of it this way. Every media outlet has its own culture and voice. If The New York Times is urban liberal, Fox News is conservative, and Playboy is racy, you could say Facebook aspires to be nice - a global brand that's as easy to swallow as Coca-Cola. (In this provocative talk at Harvard's Shorenstein Center, law professor and author Jeffrey Rosen says Facebook favors "civility" over "liberty.")"