"But then the fella went on. Diet Coke drinkers are more hardcore. Sure they may not drink Diet Coke all the time, sometimes they have water. But as a group, 100% of them are regular drinkers. Be warned, watch out! When the craving hits, nothing else can satisfy the hunger! First, your tongue goes dry. Then the whole esophagus is like the Atacama Desert (for those of you who don't want to Wiki that, its the driest desert in the world)."