"In other words, college football is like an endlessly tall stack of briefcases piled high and filled with gold bullion. Yet, the system is asking the student-athlete to hold tight and revel in college football as a sacred and pure amateur format as though it is post-war 1949[3], while universities, coaches, and media moguls operate the system as though it is their manifest destiny to hoard the spoils from this river of pure gold like its 1849."