a: Bloomberg terminal ~
b: the Facebook of Wall Street


"What makes the terminals so popular on Wall Street is not just their comprehensive data, but their social value. The Bloomberg terminal is like the Facebook of Wall Street; a social tool that connects the financial world. The trading terminal has one major advantage: Bloomberg Instant, a widely popular chat/messaging system that Bloomberg sells as instant access to important people, and logs 200m messages - or 15m to 20m chats a day among 310,000 subscribers. Here's the ad copy on it, which gives you a sense of what Bloomberg is really selling through its terminals: influence."

This is one reason the market moves so fast; there are 310,000 big money smart money people efficiently connected and getting information faster than those not plugged into this expensive network.

Writer: Heidi Moore
Date: Aug 3 2014 4:28 PM

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