"Even if sea turtles make it to the ocean, or startups make it to market, more dangers will be waiting in the water. If they make it past the new set of predators that live in the ocean, there is still the issue of finding food. While global warming and oil spills can make sea turtle food scarce, startups can face a crowded market that leaves them with too little market share to ever generate enough revenue."

Great discussion in the link. The gist of the article is; there are many start-ups, but only a few survice