What: "Ideas are the raw materials of testing -the tiles within the marketing mosaic. Sample size is like the size of the canvas- how large a picture you need to see the marketplace clearly. Variation distances you from the market landscape and clouds your view. The greater the distance, the larger the canvas you need to paint. You can't simply evaporate the fog, so you need enough sample size to see through it.

Writer: Not Stated

LCC:

Where:

Date: Sep 3 2014 7:18 PM